The Peace Flag
The Peace Flag is a project to encourage governments to demonstrate their dedication to friendship and reconciliation by raising a colourless version of their national flag on the International Day of Peace.
The Making of
The Peace Flag project was created in collaboration with American artist Aaron Fein, and Singaporean advertising creative Darren Abriel. The goal of the project was to encourage embassies across London to raise a white flag, taking just over 2 years of negotiations.
We wrote 193 letters to each international embassy in the United Kingdom as well as physically visited them requesting they raise a colourless version of their flag on the International Day of Peace, September 21st.
We organized the Peace Walk in which members of the public were invited to march through the city of London with Peace Flags representing the countries of the world.
The Peace Walk set off from Hyde Park Corner, and made its way through Knightsbridge, to Buckingham Palace, culminating in an amazing display of flags in Trafalgar Square.
As a result, the embassies of Colombia, Equatorial Guinea and Ecuador in London officially agreed to support the Peace Flag initiative by raising a colourless version of their national flags on the International Day of Peace.
The initiative was nominated for a D&AD WHITE PENCIL award in 2012, for its contribution to the cause of international peace.