The Peace Flag is an initiative that aims to unify all nations underneath one common symbol on the International Day of Peace. While there are various icons of peace – the olive branch, the dove – there is no official world flag of peace adopted by the United Nations. That’s why we have proposed that, for one day a year on 21 September, every country raises an all-white version of their national flag to represent that we are all one.

In 2013, the embassies of Colombia, Equatorial Guinea and Ecuador in London officially agreed to support the Peace Flag initiative by raising a colorless version of their respective flags on 21 September.

 

WHAT IS THE PEACE FLAG?

The Peace Flag is any flag rendered colorless, white-on-white, so that it retains its unique national identity, while creating the unity with all other countries Peace Flags as symbols of the shared humanity and ambition for Peace. The principle behind the design will work across any flag – whether it flies on behalf of any sport team or corporation.

Chinese Flag of Peace.

American Flag of Peace.

 

CALLING ALL EMBASSIES TO RAISE COLORLESS FLAGS

In order to make the Peace Flag a global symbol, we realized that it would need to be raised not only by citizens of each country, but by their governments as well. So we hit the streets of London, first to knock on the doors of international embassies asking them to join us on the International Day of Peace by raising a colorless version of their country flag.

Even though some officials we spoke with seemed very taken with the idea, each embassy still requested to submit our idea in writing for the official consideration. So we wrote 193 letters to each international embassy in the United Kingdom requesting to raise the colorless version of their flag on the following International Day of Peace on 21 September, 2013.

193 individually addressed letters to all embassies in London. 

193 individually addressed letters to all embassies in London.

All the embassies we've contacted and visited.

All the embassies we've contacted and visited.

Some of the embassies invited us to find out more about the idea, but before that we prepared name cards for ourselves hoping to leave the good impression.

The Peace Flag name cards.

The Peace Flag at Bahraini Embassy.

The Peace Flag at Colombian Embassy.

 

THE PEACE WALK

We organized the Peace Walk in which participants from all walks of life were invited to march through the city with the Peace Flags. The public loved it!

In front of Buckingham Palace.

Leaving Hyde Park Corner.

At Buckingham Palace.

At Buckingham Palace.

 

THE RESULTS

In 2013, the embassies of Colombia, Equatorial Guinea and Ecuador in London officially agreed to support the Peace Flag initiative by raising a colorless version of their respective flags on 21 September.

Colombian and Ecuadorian flags of peace.

Colombian Flag of Peace.

Ecuadorian Flag of Peace.

Guinean Flag of Peace.

 

THE AWARDS

The Peace Flag was nominated for the D&AD White Pencil. Even better, the organisation decided to join us every year by raising its own colourless D&AD flag. 

At D&AD White Pencil Symposium.

At D&AD White Pencil Symposium.

D&AD award nomination slice.

D&AD Flag of Peace.

D&AD Flag of Peace with the bag.

Labels of the Peace Flag.

 

CONTRIBUTORS

Leong Darren Abriel

Aaron Fein

Tadas Vidmantas

Christopher Ross-Kellam

Jake Roberts

Paulius Gvildys

Linas Justice

Andrej Vasilenko

Domas Vilcinskas

Ignas Jazerskis

Andrius Alciauskas

Neringa Rekasiute

Paulius Friedt

Andy Breese 

James Grant 

Leonas Reckus

Eikantas Pakalka

Dziugas Valancauskas